Objective
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Use this area to describe your goals. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.
Experience
CULTMADE LLC, Marketing Consultant [Freelance]
August 2020 - Present
Past clients include Kawaii Lighting, 421 Media, Famera, HONK, Brandfire, LUMILLA, FemmeFunn, Tiny Bangs, INSOMNIAC, Flip, Solar Capital Connections, CleanPath LLC,
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Barrett Plastic Surgery, Director of Marketing
November 2021 - February 2022
Trained and supervised the internal Marketing / Media Production
Department totaling 8 direct reports and 5 consultants.
Managed all aspects of the brand marketing initiatives including website development, photography, copywriting, media buying, events, etc.
Budget of $120K/mo generating $20M in annual revenue.
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Sleek’e Hair / Beyond The Beauty, Director of MArketing
January 2019 - July 2020
Alternate roles: Creative Director, Graphic Designer, Web Developer
Designed hair products and retail accessories for global distribution via TJ Maxx, Ipsy, UO, Jane, FabFitFun, BumbBoxes etc. Website development, product photography, copywriting, media buying, package design
In-house Product / Packaging Designer
Spearhead the production of all marketing materials and implement all B2B/B2C marketing campaigns
Coordinate product placements and fulfill purchase orders from wholesale buyers, subscription boxes and large retail chains
Manage all e-commerce channels including Shopify, Amazon, Google, ipsy, JANE, Facebook, Instagram, Pinterest, etc.
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Wave Plastic Surgery, Director of Marketing
February 2018 - November 2018
Analyzed trends & collaborated with management to increase patient satisfaction and retention through targeted marketing strategies; Monitored campaign ROI, KPI’s and patient acquisition while overseeing a budget of $150K/month; Lead SF Expansion & Events https://www.pr.com/press-release/748989
Supervised a Marketing department of 8 highly-specialized employees
Oversaw marketing budget of $150K/mo with 867% ROI
Established and implemented departmental changes to align with goals
Developed new marketing strategies and campaigns to drive revenue
Acted as the official press / media contact and GDPR
Negotiated contracts with vendors, influencers and outside organizations
Enforced HIPAA compliance and ASPS Ethics marketing guidelines
Identified new PR opportunities and mitigated risks - https://www.businesswire.com/news/home/20181016006086/en/
Analyzed KPI’s and coordinated with administration to identify points for friction, increase patient retention, and improve long term satisfaction.
Secured brand placements with celebrities and social media influencers
Oversaw event planning, budgeting, coordination and execution
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SOVO// Magazine, Director of Marketing & PR [Contract]
August 2017 - November 2017
Hired on a contract / project basis to spearhead the development of a marketing plan for a new Art and Culture magazine based in South Los Angeles.
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Super Deluxe, Associate Producer — Social MEdia [Contract]
May 2017 - July 2017
Hired on a contract / project basis to restructure their social media strategy
Scouted artists, content creators and social media influencers
Increased @superdeluxe Instagram follower count by 30K in 6 weeks organically
Produced viral and highly-engaging Instagram content
Directed and starred in the very first Super Deluxe livestream broadcast on Instagram
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Dank International, Project Manager [Contract]
January 2017 - March 2017
Implemented social media campaigns for clients on affiliate Facebook pages with a following of 10K to over 4 million
Served as a liaison between Facebook communities, social media influencers, management and clients about project development, timelines, and results
Monitored and evaluated social media results on a daily basis in coordination with client goals and benchmarks
Negotiated contracts and manage vendor relationships to execute digital marketing strategies
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ENACT Systems Inc, Marketing Manager
November 2014 - May 2016
Assisted in closing $1.6M from Sunshot grants from the U.S. Department of Energy
Increased demand by 3000% in the first year
Devised and managed all multi-channel B2B marketing efforts in compliance with the CEO, CCO/EVP Sales & Business Development, and the Director of Product Development
Implemented a fully integrated marketing approach under the overall corporate strategy
Maximized and integrate the use of new technology to contribute to the generation of organic visitor growth and in-bound leads
Managed corporate social media accounts
Coordinated content creation and distribution
Spearheaded front-end website development and SEO/SEM programs
Collaborated with Product Development to optimize product and website UI/UX design
Designed various graphics including corporate logo, infographics, promotional materials and email campaigns, etc.
Served as liaison to Educational Institutions for licensing programs
Conducted and analyzed industry research
Developed the marketing program curriculum
Assisted upper management with corporate strategic planning
Attended industry-related networking events and trade shows
Developed internship programs and coordinated recruitment efforts
Managed annual marketing budget
Tracked multi-channel analytics and made changes as needed to optimize ROI
Integrated multiple platforms to maximize engagement
Utilized multi-channel conversion reports and advanced attribution modeling to increase brand awareness
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Guiding Fitness, Marketing Manager
July 2014 - October 2014
Oversaw all email/social media marketing campaigns
Qualified leads and scheduled appointments for the Director of Business Development
Produced social media content
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UC Santa Cruz Anthropology Dept, Peer Advisor / Social Media Manager [Internship]
April 2014 - June 2014
Peer Academic Advisor for the UCSC Anthropology Dept
Created and managed the official Anthropology Department Instagram account
Advised Undergraduate students in coursework and enrollment
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Vab Media Web Design & SEO Marketing Firm, Marketing / Social Media [Internship]
January 2014 - May 2014
Managed corporate social media platforms, created content, and live-tweeted for clients (including as TEDxSantaCruz)
Assisted supervisors with Web Design and Marketing strategy
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Benefit Cosmetics, Makeup Artist / Field Marketing & Event Sales
August 2012 - September 2013
Consistently met or exceeded individual sales quota of $100+/hr
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Super Silver, Sales Associate / Cashier
March 2012 - July 2012
Priced sterling silver jewelry by weight and precision gem classifications; provided excellent customer service by developing relationships with clients and recommending products to suit their needs.
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Ground Zero Clothing & Boardshop, Sales Associate / Cashier
September 2008 - July 2011
Managed inventory and merchandised product displays
Performed brand-specific sales techniques in a commission-based sales environment
Assisted with social media marketing on Facebook and e-commerce listings
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City of Davis Parks & Recreation, Assistant Director / Event Coordinator
April 2007 - August 2011
Promoted to Event Coordinator / Office Assistant after Assistant Director, which included supervisory responsibilities such as employee training, project management, curriculum development, and budgeting.
Education
University of California, Santa Cruz
B.A. ANTHROPOLOGY
Graduated with Honors in June 2014
Cabrillo College, Aptos CA
A.A. ANTHROPOLOGY, A.A. SOCIAL SCIENCES
Graduated with Honors in June 2012
DAVIS SCHOOL FOR INDEPENDENT STUDY, Davis CA
High School Diploma
Graduated June 2009, Class Valedictorian